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Yesterday Apple announced it. Yes, the thing you’ve all been waiting for. The greatest development in iPhone history. A change so monumental that it will fundamentally change how we use our iPhones and iPods forever.

Apple implemented copy and paste into the iPhone’s OS.

Biz. Pop. Bang. Wow. Lets go party like its 1974!

Next, maybe we will get MMS. No, wait we got that too. In fact, they also implemented :

  • email landscape mode (oh god yes)
  • search (in almost every app it seems)
  • a more robust calendar (including shared calendars, and subscriptions)
  • sync notes with your desktop
  • shake to shuffle
  • wifi auto-login (wait, this is new?)
  • more details for stocks
  • increased SDK support.
  • Landscape mode in most core applications

Apparently there are 100 updates, but given how small some of these got I bet it will barely be noticeable.

The SDK updates are actually amidst the best part of this upgrade, including push notification support, support for in-app purchases and subscription models, support for voice in games, and a whole host of other things that will make life easier for developers, and hopefully improve future applications.

Now, with all of these updates how does it compare to our old cellphone?

Must have’s



Make/Receive callsCheckCheck
Edit number before a callOopsCheck
Speed dialOopsCheck
Voice dialOopsCheck
Send/Receive SMSsCheckCheck
Address BookCheckCheck
Send/Receive contactsCheckCheck
Delete SMS’sCheckCheck
Forward SMS’sCheckCheck
Copy and pasteCheckCheck
Add recipients to SMS replyCheckCheck

We’re almost there! Looks like Apple listened to us. Well, to us and to the rest of the iPhone community this was demanding this stuff. But it was mainly us. We’re that important!


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..