Internet marketing is a very broad subject. In my opinion at its simplest level it is about:
-campaigns that drive visitors to your web site
-how well your web site does in terms of conversions & user experience
-your ability to measure & analyses your performance so that you can improve both your campaigns and your web site

To date many consultants and service providers focus on one particular aspect of internet marketing. Either driving traffic, or improving conversion rates, or helping you measure and track visitors to your web site or blog. To effectively manage the internet marketing of your web site I believe that one needs to take a more holistic and iterative approach. This is not a simple task; it requires a host of skill sets and tools.

One need would need to have analytics set up on their site (like www.omniture.com) so that they can measure and analyses the current performance of their website and campaigns. Then you will need to have someone who can review the data to determine the ROI that is being achieved by your marketing efforts, the conversion rates of your different success events and where you are losing visitors.

This analyst should have knowledge of marketing and usability, or be a part of a multi functional team who can come up with alternatives to try and improve the current marketing efforts and the user experience of the site.

These strategies will then be handed off to a design and development team or provide to the agency who implements the campaigns or manages the site.

To properly measure the impact of the changes you should take advantage of multivariate or A/B testing so that you can clearly identify the impact of the changes that you have made.

Then the process starts all over again with review the results…

This is an area that I am currently working on. I'm trying to tie together our current service offerings into one holistic internet marketing service. It will take me some time to solidify how we will offer the service, how we will position it… but it is an area that I see huge potential for people to see measured improvements and know what is happening with the money they are spending.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.