Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

Last roundup of November, eh? And with warm (aka. above zero) and unthreatening weather back, the internet seems to be alive and kicking with posts from every which corner of the ideaspace. This week we’ve got international SEO, CSS positioning, proper image formatting, creating a movement, and more.

  Internet Marketing and SEO
  Technology
  • I don’t know how much I agree with what Six Revisions here. They are claiming that .png’s are always smaller, and I’ve found the reverse to be true. While png’s have advantages at certain stages, for low color images I’ve found gif’s are frequently smaller in size.
  • A little old, but crucial for anyone working with CSS: Six Revisions on CSS positioning.
  Web Analytics
  User Experience
  • Unbounce does landing pages, so it’s no surprise that they’ve listed 10 great examples of landing pages.
  • We don’t usually think of the Titanic as a User Experience mistake. An engineering mistake, a mistake of hubris, but not user experience. Except, that is exactly what it was. When told to steer away from the iceberg, Robert Hitchens, confused by the reversal of the steering column in the migration from sail ships to steam ships, instead steered into it.
  Miscellaneous links of the week:
  • With the success of the Tea Party at ousting democratic senators and congressmen, David Armano asks “what does it take to create a movement?”
  • Rosser Reeves makes a good point about advertising: focus. Great ads are based around simple messages that get expressed by each component of the message.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.