Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

As I sit in my candlelit room, quill in hand, ink pot balanced precariously on the verve of my old oak bureau, my thoughts start to crystallize. Though the plethora of notions are not all worthy of being shared or suitable for airing in a public forum, some are indeed of some sort of value. Thus, every now and then,when those rare moments of inspiration occur, pen meets the parchment in what I hope to be a written offering which conveys my thoughts and enlightens someone, somewhere, somehow.

Having worked in academia and the corporate world, it strikes me that, whatever profession one chooses, there will always be elements that cause ire and inspire a lack of satisfaction. With websites, it is a combination of bad usability, clumsy design and pedestrian copywriting that troubles me.

Realistically, no website is destined to achieve perfection; what is painfully obvious, however, is that some companies/website proprietors appreciate the need for quality as a means to success.

Converting visitors to paying customers can be as much about the usability, design, feel and user experience delivered by your online destination as it is about their overall desire to make a necessary purchase. Put simply, to satisfy, impress and entice visitors, your website should deliver well in certain areas:

  • Design
  • Usability
  • Copywriting
  • User Experience

It is a proven fact that a satisfied customer will pass the word on about a good user experience and thus, the benefits of keeping your website healthy are like a giraffe wearing sunglasses and trying to get into a 'polar bears only' golf club… patently obvious.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.