Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

UPDATED 10/28/2010

You should be aware that last week Facebook launched Facebook Places. Kinda sounds like Google Places doesn’t it?  This feature is a way for Facebook users to “check in” at the places they are visiting so they can share that information with their friends.  They can also check in the friends they’re with at that same place.  For those of you who are familiar with Foursquare and Gowalla this is essentially the same thing.  The big difference I see is that Facebook is much more popular – a half a billion users more than those two – so this could get big if Facebook doesn’t mess it up.As a business owner, it’s important for you to understand how your business can take advantage of this feature.  If you control your business’s Facebook Place page, you can manage your Place’s address, contact information, business hours, profile picture, admins and other settings. You will be able to advertise it just as you advertise a Facebook Page. However, before you can do anything you need to have control of your business’s Facebook Place.  Here’s how you get that control (note: Facebook’s own instructions are located here):

Locating a Facebook Place:
Log in to your Facebook account (not via a phone), search for your business by typing your business’s name in the usual Facebook search box. If your business’s place already exists on Facebook, click on it. You should know that your Place page is not the same as your business’s Fan Page (if you created one). Try looking for a search result that shows how many “checkins” the place has.

If you do not locate your business’s Place page this way, try checking in to the business via a smart phone.  When you successfully complete a check in, there will be a status update on your Facebook profile page that lists where you checked in and the link of your business’s Facebook Place.  Don’t be surprised if you do not find your Facebook Place – many businesses do not have a Facebook Place yet. Skip to “Creating a new Facebook Place” if you still can not locate your Facebook Place at this point.

Claiming a Facebook Place:
1. If you’re lucky enough to find your business’s Facebook Place, click on it to visit.  Then locate the “Is this your business?” link at the bottom left of the page and click it.
2. This link takes you to Facebook’s “claiming flow”. [SEE UPDATE BELOW] It’s similar to other claiming processes in that some of you will need to do a phone verification to validate your are an appropriate representative for your business. It works very differently from other claiming processes when it requires you to supply some “official” documentation to prove your worthiness. You can see what sort of documentation via this screenshot.

UPDATE: Facebook changed their verification process in October 2010 to below. Now you either need to have a company email address listed on your personal Facebook account or provide a scanned document of a utility or phone bill that includes your business’s name and address. Much easier.

Creating a new Facebook Place:
1. The first thing you will need is to be physically present at your business with a smart phone.
2. Download the latest Facebook app for your smart phone.  The iPhone app seems to work the best but you can do it from a Droid (we know – we did it). If apps are not working, you can point your browser to http://touch.facebook.com.3. Once in the app you want to try and check in at your place of business. As you found out in the “Locating a Facebook Place” section, your Facebook Place does not exist.
4. Click the “Add” button to the left of the Places search box or the “+” in the upper right.
5. Enter a name for your Facebook Place as well as an optional description. Then, click the “Add” button.
6. Click the “Check In” button to share your visit.
7. Once you create your Place, search for it again on the “desktop” Facebook, follow the “Is this your business?” link, and begin the process to claiming a Facebook Place (see above).

Finally, I highly advise everyone understand their privacy settings with respect to Facebook Places. This video provides a pretty good overview of what you need to know.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Thank you for your submission.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.