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One of the most common questions we get from marketers is, “How much of my website content is being consumed by my audience?” In order to truly answer this question, my colleague Alex Clemmons and I created a metric called Page Velocity to measure content consumption, as opposed to the traditional pages per session.

The principle of Page Velocity is as follows the number of pages seen after the current page is viewed / unique page views to the current page.

To get the full breakdown of how to tailor Page Velocity to measure content consumption on your site, read the complete article on Online Behavior Measuring Page Velocity with Google Analytics.

Image Attribution: Online Behavior, Measuring Page Velocity with Google Analytics, Dec 2015

Image Attribution: Online Behavior, Measuring Page Velocity with Google Analytics, Dec 2015 http://online-behavior.com/analytics/page-velocity
Image Attribution: Online Behavior, Measuring Page Velocity with Google Analytics, Dec 2015 http://online-behavior.com/analytics/page-velocity

 

 

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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