Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Does your organization have what it takes to effectively leverage its data for strategic planning and execution? Does your organization have a mature data analytics program?

What is “Maturity”?

“Maturity” describes how deeply and effectively your organization uses tools, people, processes and strategy to manage and analyze data in an effort to inform business decisions.

While most companies want to harness the power of their data, the process of determining where to begin or what to do next can be difficult. All organizations operate at different levels of maturity. It’s important to assess your company’s current state and identify next steps, so your business can excel with smart, data-driven decisions.

How can I tell how “mature” my organization is?

You can assess your organization’s maturity level using an analytics maturity model that provides strategic analyses and industry-wide benchmark comparisons to help you understand and measure the effectiveness of your analytic operations.

Why is data maturity necessary?

Two words: Competitive Advantage

In the digital age, the ability to process large data sets and extract meaning and insights is a definite competitive advantage. Data analytics help organizations take a closer look at their performance to understand weaknesses and opportunities; this is critical to both its survival and growth.

Here are some critical questions to ask:

  • How can you tell how “mature” your organization is?
  • Where are areas in which you need help with further maturation?
  • Do you know how to advance your analytics maturity?

Download this informative white paper “Benchmarking your Organization’s Maturity” to help assess where you stand in your analytics maturity and what your next steps should be, to help you leverage your organization’s data for the smartest possible decision-making.


[maxbutton id=”17″]