Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

I just got back form Danny Sullivan's SMX Advanced and one of the presentations was of particular interest to me – SEO meet SMM.

Basically the track was about leveraging social marketing and viral marketing to build links and manage your reputation. It was an excellent session. I'm not going to try and recreate the wheel here, these are my cole's notes and here is some link love for the the guys who are responsible for my notes. ie: the credit should go to Rand Fiskin and Neil Patel – presenters. (you can download their PPT slides using the links at the bottom).

We love SMM – there is a lot of buzz right now, and we don't expect it to change, so get involved…

What is Socail Media Marketing?
Creating Profiles on “Web 2.0” Sites
Building Friends & Relationships in the Blogosphere
Building Links through Free-to-Create Profiles
Controlling Your Brand by Protecting Names at Popular Portals
Reputation Management – Swarming the SERPs

Why do you do Social Media Marketing
Rule the SERPs
Control Your Brand
Get Link Love
Show the Community You're a Participant
Get Traffic
Influence Traditional Media

Social media marketing website
1. YouTube
2. Wikipedia
3. Yahoo Answers
4. Yelp
5. LinkedIn
6. Amazon Blogs
7. MySpace
8. Technorati
9. Judy's Book
10. Newsvine
11. CitySearch
12. WikiHow
13. FaceBook

Viral marketing websites
1. Digg
2. Reddit
3. StumbleUpon
4. Del.icio.us
5. Netscape Anchors Recommended
6. TechCrunch
7. Boing Boing
8. Fark
9. engadget
10. Newsvine
11. Techmeme
12. Lifehacker
13. Yahoo Picks

Strategy:
1. Build a brand you can leverage . (hint – why not get a younger, tech savvy female involved – I bet the rest of the 20 something guys would love it)
2. Add tons of friends
3. Become a top user
4. Participate
5. Use their features against them (their tools give you the ability to network so network).

Hints:
Do what is ethical
Don’t jeopardize your brand
Think long term
Add information first – links second

Keys to success on digg's algorithm
Number of votes
Time
Voters
Submitter
Friends

Track our buzz or success using a tool like http://www.serph.com/

Download Rand's PPT Neil's PPT here.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Leaders of Digital Marketing

Register for #AnalyticsRising and get a Starbuck’s Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.