Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

The following post was inspired by 10 Usability Principles to guide you through the Web Design Maze http://www.humanfactors.com/downloads/10tips.asp
1. Motivate
To motivate your users you must first understand their personae. Then you need to design your site to meet specific their needs and goals.

2. User task flow
Understanding your users, who they are and what they are trying to do. For your site to be usable, the website's flow must match the user's workflow.

3. Architecture  it's 80% of usability
Your site needs to be easy to navigate, and not just for you and your team. Use card sorting and other classification systems with groups of your target users.

4. Affordance means obvious
Make links look like links, buttons look like buttons, and banners look like banners.

5. Replicate
Save design time, and the time is take users to learn your navigation scheme by using templates.

6. Usability test along the way
Test your ideas early and often. Use paper prototypes first, followed by wire frames…

7. Know the technology limitations
Where ever possible keep it simple. Try not to use technologies that may alienate some of your customers.

8. Know user tolerances
Don't waste their time. Design for a 2-10 second maximum download. Reuse header graphics so they can load from cache. Avoid excessive vertical scrolling, and avoid horizontal scrolling all together (800 pixels wide).

9. Multimedia  be discriminating
Think carefully about why you are adding animation to your website. Animation attracts attention to specific information. Too much movement distracts, slowing reading and comprehension.

10. Use a stats package
Track visitors through your site so that you can fix the pages that don't hold the users interest or that they can't find.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Thank you for your submission.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.