Cardinal Path

Hacking canonicals, paraphrase indexing and more – The Monday May 16th Roundup

Big week in the tech world with Seminars for Success having their first Vancouver seminar, and one upcoming for Victoria in a few weeks. Also a big reveal about Facebook (rather ironically) hiring a marketing firm to produce some bad press surrounding Google’s data privacy. I just can’t make this stuff up, it’s too good.

This week we have new hacker tricks with the canonical tag, paraphrase based indexing,  International SEO, and more…

Create

  • Apparently there’s a new hacking goal for black hat SEOs that’s going around. Now hackers are breaking onto pages and setting the canonical tag to point to other, spammy pages. Since it doesnt have an obvious effect on the page in question, it’s hard to notice. However, from what I understand, the canonical tag doesn’t *really* direct anything. It’s more of a suggestion than a device for moving linkjuice around, because if it did have a hard effect it would be too easy to abuse.

Attract

Analyze

Optimize

Author

kclark

Share
Published by
kclark

Recent Posts

Back to The Future: Time to Move Beyond Cookies

Google announced in late April that it will not move forward with creating an in-browser…

1 week ago

Composable CDPs: The Future of Customer Data

Rethinking the Customer Data Platform Customer Data Platforms (CDPs) were built to bring all your…

2 weeks ago

Building a Scalable Analytics Program: When to Bring in DXA Tools like Contentsquare

Most analytics programs begin with foundational platforms like Google Analytics or Adobe Analytics. These tools…

1 month ago

This website uses cookies.