Google Trends – Hot Trends

For those of you that do not play with the tools in the Google Labs, you may not have yet noticed the added feature to Google Trends.

Google Trends is a tool brought into the Google Labs in May of 2005 and used to see changes in trends for various search terms. For example, doing a search for [Google] on Google Trends will show a graph over time that reflects changes in trending. At some points, you may see a letter that corresponds with a news story at that point in time that may explain changes in the graph.

What I feel is one of the more interesting parts of Google Trends is the ability to see the top 100 trends for any day. Do not confuse this with search volume; trends are a representation of changes in search volume. This looks like a great tool for finding out what the population is interested in, and something that any marketer could benefit from if used correctly.