Cardinal Path’s co-founder and senior partner, Corey Koberg conducts the latest Lynda.com course on Google Tag Manager (GTM) – technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.
In this two-hour course, Koberg – a GTM expert – teaches the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. The session also provides crucial, time-saving best practices for working with Tag Manager.
Learn more and register for the Google Tag Manager Essential Training on Lynda.com.
Are you in control of your data, or is it controlling you? Businesses are drowning…
Shifting from Ranking to Discovery Search is changing. As SEOs, we’ve said that many times…
Amplitude has officially launched one of the most exciting innovations in digital intelligence: Amplitude AI…
This website uses cookies.