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Google Cookies exposed by WASP

This is a quick, short update to my previous blog on the WASP.

Stephane Hamel’s Web Analytics Solution Profiler ver. 0.73 now exposes Google Analytics __utma, __utmb, __utmc, __utmv and __utmz cookies as well as Google Web Optimizer’s __utmx and __utmxx cookies.

For more details and the download link check out the previous blog post.

The anatomy of Google Analytics cookies is discussed here with the next installment due next week.

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