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Yesterday I attended the Conversion University conference at Google here in Mountain View. Avinash had a couple of very informative sessions on creating a “data driven” culture in your organization (or your clients’ organization). I really recommend you get his book, Web Analytics – An Hour A Day, if you haven’t done so.

These sessions will soon be available on YouTube and the sessions from the previous Conversion University Day have been available for a while now. Even if you are not using Google Analytics, the sessions are still very applicable.

There were a number of very informative sessions on Adwords, Google Website Optimizer (GWO), GA Hacks , a number of case studies, as well as a review of the new features that will be rolled out soon in Google Analytics.

There were also a number of very friendly and helpful Google engineers and specialists that were around to answer questions from the audience in the breaks and in the lab time.

Many thanks to Brett, Jeff, and the others who put this event together.

PS. Lunch was excellent too! 🙂


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..