Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Google recently announced the creation of the Google Display Network as part of its continued focus on rapidly expanding display advertising opportunities.  The newly create Google Display Network, which now has its own website, will act as an “umbrella” for all the properties on which display ads can be run.  This means everything but search are part of the Display Network; YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as the million plus display partners.   All display ad types now fall under this umbrella including text, image, rich media, and video ads.

The process for running display ads is not changing, just the name.   Expect to see references to the Google Content Network changing over to Google Display Network in the coming weeks.