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Implementation, configuration, and reporting are not our final objectives in using Google Analytics.

What are our final objectives? Creating a better experience for our end users and generating greater value for our organizations. But there are many aspects of implementation and configuration that we need to get right, and many hidden reporting gems that we need to seek out, before we can get to insight, data-driven action, and measurable improvement.

This Google Analytics guide is designed to be concise but also fairly comprehensive, and at least a starting point for all major considerations for your Google Analytics deployment (on websites – app tracking is not covered specifically). You can read it from end to end as a technical overview, or you can focus on individual topics. In either case, we hope you find the guide useful. Please let us know what you think!

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COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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