Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

October is a busy training month for us and we love it!

If you are not attending our Google Analytics workshop at SMX NYC, and happen to be in or around Chicago, you don’t want to miss our upcoming half-day seminar at Search Engines Strategies (SES) Chicago at the Hilton Chicago on Friday October 22, 2010 from 1-5pm, buy your seminar pass today at $845!

There are a number of search marketing workshops taking place on the 22nd, so check out any of the morning sessions, and more importantly (we’re not biased :)), make sure to attend E-Nor’s session in the afternoon. Mark your calendar and register today.

So why should you attend?

Sure, you want to spend your training budget, add something to your resume and just really want to meet in person 🙂 (and these are all valid reasons) but what else can SES Chicago do for you? Well, if you are struggling to go beyond basic web metrics of visitors and pageviews and want to move into actionable insights, this seminar will put you on the right track. You will learn how to improve your return on investment (ROI) on marketing campaigns and utilize analytics insights to optimize performance.

What will you learn about Google Analytics in a 1/2 day?

Marketer/Business Focus – Strategy & Planning

  • Understand the user interface & clever stuff you can do with Google Analytics
  • Campaign Tracking – measure performance of search, email, banner campaigns

Webmaster/Technical Focus – Implementation

  • Accounts & Profiles, Filters & Goals – structure your data properly
  • Advanced Segmentation & Custom Reports – powerful ways to find insights

Who Should Attend?

  • Business, marketing and technical management and staff
  • Webmasters
  • Business owners
  • CMOs

We will have ample time for Q&A and I’ll be hanging around for an additional hour for hands-on analytics review and advanced analytics questions.

Again, the seminar is in Chicago on Friday October 22, 2010 from 1 to 5pm. Register today and invest in learning!

I look forward to seeing you at SES Chicago.