Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Dave Booth, Cardinal Path
Over 10 million web sites use Google Analytics.

It’s easy to think that’s because it’s free, but really, what other free tools in the online marketing space have that kind of reach?

Google Analytics is now being utilized by both the hobbyist with a blog to the Fortune 500 business analyst, and one of the benefits of that is the creation of a community of experts who can help you use the tool better.

Google Analytics can help you pinpoint where you should be treating various types of visitors with varied tasks differently. It can help you segment, cut through, and clarify – but only if you know your way around.

Dave Booth, Founding Partner at Cardinal Path, is presenting a webinar to help you do just that. Join the webinar and find out how you can better utilize the tool:

  • Slice and dice data like a pro – learn the most useful custom segments you can create, and save the ones pros like Dave use often
  • Make it your own – use custom dimensions to extend the attributes on which you can segment
  • Get in front of the right people – create remarketing lists from your segments and pass the filters to AdWords

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In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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