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If you happen to be reviewing your Google Analytics reports and digging for some useful piece of data to help you improve your website’s visitor experience, you’ll definitely want to make use of the new features that were introduced today by the Google Analytics team. Check out the following post for more details and put these features to use.

One of the features that we found very useful for a B2B client of ours is the time-of-day conversion. You can review the hourly report and see the highest converting time of day and optimize your marketing spend based on these findings.