We’ve compiled 36 items into this checklist: some basic, some a little more obscure, all important for you to consider in your Google Analytics setup.
So click here to print it out, check it off, and don’t implement Google Analytics without it!
Eric Fettman
Director of Education & Technical Application
As an educator and coach, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is coauthor of Google Analytics Breakthrough: From Zero to Business Impact and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.