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You have decided to migrate from Adobe Analytics to Google Analytics 360 as your enterprise analytics platform, and you’ve chosen Tealium iQ as your tag management system. Overall, this is a great opportunity to clean up your analytics implementation by reducing redundant or deprecated elements of your current implementation and realigning data capture to the new analytics platform.

Though definitely complex, this kind of project can be boiled down to a few key processes, aligned with sound data governance, that you can follow to ensure everything goes as smoothly as possible and maintains – and even improves – your data quality.

Key questions at the start of this process:

  • Are you migrating to Tealium iQ as part of this project, or are you leveraging an existing Tealium iQ implementation?
  • Do you have a robust datalayer in place?
  • Is your datalayer in Universal Data Object (UDO) format?

Are you migrating to Google Analytics and Tealium iQ at the same time, or do you already have Tealium iQ in place?

Download our playbook today as we map out both scenarios.

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In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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