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KPI Framework

Marketing LandNick Iyengar, Marketing Land columnist and Associate Director of Digital Intelligence at Cardinal Path, highlights the importance of bringing clarity to the chaos of your data through a KPI Framework in his latest article. It’s not enough to collect data, you must link metrics to specific KPIs to make the data actionable.

Read the full article on Marketing Land.

KPI Frameworks are also imperative when setting up your visual dashboards. Read on to find out how to get dashboards right the first time.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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