Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.
KPI Framework

Marketing LandNick Iyengar, Marketing Land columnist and Associate Director of Digital Intelligence at Cardinal Path, highlights the importance of bringing clarity to the chaos of your data through a KPI Framework in his latest article. It’s not enough to collect data, you must link metrics to specific KPIs to make the data actionable.

Read the full article on Marketing Land.

KPI Frameworks are also imperative when setting up your visual dashboards. Read on to find out how to get dashboards right the first time.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..