Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Generally when the Ad Preview Tool gets used, it’s mainly to have a quick look to ensure that ads are running in particular regions. Below I’ve provided a couple more handy uses that the Ad Preview tool can help you out with.

Competitive Research

One thing we talk about constantly at Cardinal Path is to test, test, test. With AdWords that means always split testing your ads. Find the better performing ad and replace the poor performing ad. This means lots of new ad creation which also means coming up with new ad text ideas all the time.  If you’re in need of some inspiration, consider using the Ad Preview Tool to check out how other ads in different cities and markets are being written. I’m not talking about stealing ad text, I’m talking about reviewing how others are creating ads to gain new insights and break that writers block.

Google Ad Preview Tool

Gain an Understanding into Which Ad Groups Trigger your Ads

Hopefully you’ve spent time creating your account structure with tightly targeted ad groups. You want specific ads triggered when users search for specific queries. The Preview tool is handy in the way that you can check to see whether the correct ad, within the correct Ad Group, is being triggered. This is something you’ll want to watch for if you have similar Broad Matched keywords in separate Ad Groups.

If you’ve checked your keyword and find that it in fact the wrong ad from the wrong ad group is being triggered, there are a couple of things that you can do. You can make some match type or structural changes within your account, or you can add negative keywords. Gain an understanding of which search query keywords are triggering the wrong ad to show and then consider using these keywords as negatives within that Ad Group.

Check Your Branded Keywords for Affiliates

If you run an affiliate campaign, you’ll want to check your Brand related keywords from time to time. If within your Terms of Service you state that affiliates can’t run on branded keywords, don’t take it for granted, check for yourself. Affiliates breaking your TOS can be hard to detect depending on how sneaky they are. You’ll want to check your branded keywords in a region outside of the city where your head quarters is located. Affiliates will exclude this area to avoid anyone at the head office stumbling upon their ads.

Type your branded keywords into the Ad Preview tool (targeting and outside city). If AdWords tells you that your ads aren’t running, yet you still see an ad using your domain within the preview pain, then you might have affiliate issues.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.