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Do you know which social media channels impact your ROI? Wonder no more!

Today Google Analytics announced a new set of Social reports within Google Analytics which takes us from the social conversations to the impact on our investments. This social reporting suite  delivers marketers the final puzzle piece to make informed social media decisions based on results. Finally the social engagement and impact metrics we have all been waiting for!

The reports are based on pages or content social media visitors access during their visits.  The above report gives a macro view into  how social media delivers or does not deliver value based on outcomes. We can quickly see in the overview report a high level picture of social value.

Digging a little deeper, we want to see how each social channel is measuring up and contributing to conversions. Thus we turn to the Social Sources report. By Social Source we are able to track the conversions by social media source and the conversion value associated with each.  These reports will be available under the standard reporting tab.

A couple of Details:

The social reports are based on participants in the Social Data Hub.  These reports will be rolled out in the next few weeks, so keep checking back and share your thoughts with us as you gain access to the social ROI insights!

Included reports are:

  • Overview Report: see your social performance overview
  • Conversions Report: see your goals and how being impacted by social media
  • Social Sources: see how visitors behave differently between social souces
  • Social Plugins: see which content is being used socially
  • Activity Stream: see offsite social activity in Google Analytics

 

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