We’re proud to be able to work with incredible clients – the kind of folks that not only walk on the cutting edge of innovation, they define it. As part of National Small Business Week, Ross Twiddy of Twiddy & Company will be on Capitol Hill telling the story of how a 32 year old business is leveraging the Google platform to fuel the kind of growth that has resulted in the $54 billion economic impact Google has just reported for 2009. Twiddy uses AdWords to drive traffic to its site, where almost 900 of North Carolina’s Outer Banks vacation rentals are ready to be browsed and rented. A comprehensive installation and the use of advanced features of Google Analytics collects the data needed to make both everyday and complex business decisions, and Google’s Website Optimizer conversion testing tool has been used to run experiments that provide an ever improving user experience and impact to the bottom line. According to Ross, “Adwords has been an extremely powerful platform for our small business. WebShare has been instrumental in optimizing that traffic–Webshare’s strategy and advice is the supercharger for Adwords traffic.” Well Ross, we’re proud to work with you, wish you well on Capitol Hill and congratulate you on your successes! UPDATE 6/16: Twiddy getting some more coverage on the Official Google Analytics Blog!
The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..
David is a founding partner and principal consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and regular speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online & search marketing. David is the author of Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He is currently working on yet another project to be published in the Spring of 2012, and he teaches a masters level course on web analytics and online marketing at the Monterey Institute of International Studies. As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search & conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. He was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.