Not the busiest week on the Internet. In fact, most of my reader list was left without any updates at all. Where are you guys?

That said, after much searching we have a pretty full roundup, with news on new Google facial search technology, multivariate testing in WordPress and how Anonymous hacked HB Gary. Very cool stuff.

  Internet Marketing and SEO
  • Bronto Blog has a pretty cool article on progressive profiling in email marketing. This is a pretty cool example of how analytics can enhance your marketing: the idea is to watch what users do and progressively tailor your marketing to them.
  • Get Elastic touched on an interesting topic last week: black hat tactics that aren’t really black hat. The central idea is that a lot of things that are thought of (and treated) as black hat by Search engines can be used in completely legitimate fashions. However, I’d think that feeding paywalled content to the Google bots to drive traffic to a page is EXACTLY what Google doesn’t want. Maybe if, like Bustos describes, you let the visitor read the whole article for free, then prompt them to pay. However, if you’re feeding content to a bot, only to have users click through and find that they cant access your content because it’s behind a pay wall, then that seems to me to be a bait and switch, and thus your content is irrelevant to the user. Hence why Google de-indexes sites that do this.
  Technology
  Web Analytics
  User Experience
  Miscellaneous links of the week:

 

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.