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Cardinal Path Founder and President Alex Langshur will be presenting Government & Non-Ecommerce Metrics at eMetrics San Francisco on March 16, 2011.

Tired of hearing about improving the shopping cart experience when sales aren’t the way you measure success? Alex shows you how integrating your CRM data with behavior data (web analytics) and intent data (search) can change the way you measure and monetize brand-based, lead-gen, non-profit and corporate communications web sites.

Register for eMetrics San Francisco.