Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Email marketing is often cited as one of the highest performing marketing-platforms in an internet marketers toolbox. However, getting started with email marketing can be beyond the means of many who are interested, but unschooled. In this post we discuss the various aspects of email marketing that you need to know to get started: from technological foundations, to spam filters, to subject lines.

 

Back to Basics: Understanding Email

There are a lot of basics to email that we tend to over look. What is MIME? Why do we use external images? Why inline CSS? How do spam filters work?

Read more

Understanding Email Spam Filters

One paragraph really isn’t enough to explain spam filters. There are many types of email spam filters, but the most used include: rule filters, Bayesian filters, black lists, and databases..

Read More

The CAN-SPAM Primer

In 2003 the US passed the CAN-SPAM act, making email spamming illegal. While the legality of spam may not matter to those outside the US, the law provides a nice baseline for making sure that your email is not spam.

Read More

Email Marketing: Why permission? Part 1, Part 2

Permission lies at the heart of so-called “ethical” email marketing. But why should you care, if it works? There are issues with not pursuing permission in email marketing, and if you’re not careful they could come back to haunt you.

Read Part 1
Read Part 2

Subject Lines: Recognition, Expectation and Affectation

Your subject line can make the difference between users who act, and users who never read. Recognition, expectation and affectation play large roles in building trust, and can make the difference in writing subject that get opened, or which sit in the trash..

Writing a successful subject line is hard, but there are a few tricks that you can use to give your subject an edge.

Growing your list should be at the forefront of your email marketing efforts. There are a number of ways to do this, from sign ups forms, opt-ins on service pages, and more.

Wandering into the realms of theory, I discuss why the highest performance subject lines tend to be so bland. My hypothesis? Cognitive dissonance. By breaking the expectation of promotional mail they intrigue the user and build trust.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Upcoming Webinar: May 28 | 1 PM ET

Check out our Google Analytics training, and the upcoming live session here.

Message Sent

Thank you for registering.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Thank you for registering.
A unique link will be sent to you via email.

Cardinal Path is hosting a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for submitting the form.

Thank you for registering for our upcoming Google Analytics: Ask Me Anything webinar

Your unique webinar link will be emailed to you shortly.

In the meantime, submit your questions to our expert panel here.

Message Sent

Success! Thank you
for reaching out.