Technology Services

Does Google Adwords keep track of landing page quality score History? NO

At least not according to Google.

Dan Friedman, Product Marketing Manager, said:

“Google does not keep track of your landing page Quality Score history. We’ve heard some concern from advertisers who think their current Quality Score is being lowered by previous landing pages’ Quality Scores. However, Google only uses the most recent check of your landing page to determine its relevance and quality.”

VKI note: Landing pages are just part of quality score; you should take a holistic view of quality score. Learn more about how Google calculates Quality Score.

Cardinal Path

Share
Published by
Cardinal Path

Recent Posts

Google Delays Third-Party Cookie Deprecation to 2025

Google announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in…

1 week ago

Understanding Funnel Reports in GA4

Funnel reports have long been one of the most actionable reports in a marketing analyst’s…

2 weeks ago

GA4 Monetization Reports: An Overview

GA4’s Monetization reports provide organizations with simple but actionable views into the revenue-generating aspects of…

2 weeks ago

This website uses cookies.