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Published today on MediaPost’s Marketing Daily, some words of wisdom from our very own Dave Booth, co-founder and senior partner at Cardinal Path:

Is Your Data Plan On Target?

We’re halfway through 2013. Are you on target with your data plan? Do you have a plan?

Big Data, data-driven marketing, analytics and a host of other goals centered around using data to make smart business decisions were major drivers in the C-suite for 2013 planning.

Yet in reality, many marketers are still wandering around the starting line rather than finding their pace well into the first leg of this marathon. There’s no question that getting started is the hardest part, so how do you begin to define and act on your data objectives? Here are some questions that will help you put your plan in place…

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State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..