Data-driven marketing revolution challenges advertising agency turf

Advertising Age reporter Kate Kaye hit the nail on the head in her most recent article “Data-Management Firms Creep Into Advertising Agency Territory.”

She notes that data-services companies — like Cardinal Path — are increasingly offering services that are beginning to blur the line between an agency’s partners and their competitors.

Kaye gave me the last word on why agencies might have cause for concern, read it here.