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Advertising Age reporter Kate Kaye hit the nail on the head in her most recent article “Data-Management Firms Creep Into Advertising Agency Territory.”

She notes that data-services companies — like Cardinal Path — are increasingly offering services that are beginning to blur the line between an agency’s partners and their competitors.

Kaye gave me the last word on why agencies might have cause for concern, read it here.




State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..