Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

October is at an end, and you know what that means: winter is coming. Ahh well, it was fun while it lasted.

However, on a positive note, lots of events coming this winter to keep you occupied, including Get Your Business Online Montreal on the 8th, S4S San Diego on the 14th and more.

Finally, this week we have posts on Google’s new programming language, responsive CSS grids, dark patterns and more.

Create

Attract

  • Bronto Blog has a post on how email and social marketingare similar (I mean, they are both social media…), including the importance of goals, scheduling, and re-posting.
  • Email Marketing Reports has 14 predictions for email marketing in 2031. No I am not going to tell you what they are, go read it. Seriously. It’s fantastic.

Analyze

  • Avinash has seven simple analytics mistakes that people make. The best part of this post is the “figure out what’s wrong with this report” sections, forcing you to do the kind of business oriented bug fixing that you should be doing on your own reports.
  • Google has announced non-interaction events. What are these? They allow a few tricks, such as making certain events (such as slide show views) not get counted as page views, and as such not count for stuff like bounce rate.

Optimize

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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