October is at an end, and you know what that means: winter is coming. Ahh well, it was fun while it lasted.
However, on a positive note, lots of events coming this winter to keep you occupied, including Get Your Business Online Montreal on the 8th, S4S San Diego on the 14th and more.
Finally, this week we have posts on Google’s new programming language, responsive CSS grids, dark patterns and more.
Create
- Google has officially released Dart. No, that’s not Doubleclick for Advertisers, rather it’s Google’s own programming language specification. Might be wise to stop rename one or the other…
- Aliaspooryorik has a post on designing with responsive CSS grid systems. Pretty easy, yet useful stuff.
Attract
- Bronto Blog has a post on how email and social marketingare similar (I mean, they are both social media…), including the importance of goals, scheduling, and re-posting.
- Email Marketing Reports has 14 predictions for email marketing in 2031. No I am not going to tell you what they are, go read it. Seriously. It’s fantastic.
Analyze
- Avinash has seven simple analytics mistakes that people make. The best part of this post is the “figure out what’s wrong with this report” sections, forcing you to do the kind of business oriented bug fixing that you should be doing on your own reports.
- Google has announced non-interaction events. What are these? They allow a few tricks, such as making certain events (such as slide show views) not get counted as page views, and as such not count for stuff like bounce rate.
Optimize
- 90% of everything has an interview with Nick Disabato on dark patterns, those little UX tricks that allow you to manipulate people. It has also introduced me to my new favourite saying: Grey’s Law.
- Social Media Today has a useful post on using story archetypes to improve your marketing. Conceptually. I love this idea, but am curious about how well it would actually work. I almost suspect that the power of this lies in how it forces you to think through your writing more.
