Demographics reporting inside Google Analytics is another recent improvement to Google Analytics that levels the playing field for small and medium sized firms.
At Cardinal Path we are often breaking new ground with our clients using the latest digital measurement technologies from Google, and we are surfacing the new demographic data in almost all client engagements. We are also “eating our own dog food” by using this demographic data in our advertising tactics, and more broadly as intelligence in shaping our messaging, and our product offerings. This article describes Google Analytics demographics, and highlights what we have learned.
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