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Q: What was the name of the click mapping application that you used in the AMA presentation?

A: The name of the click mapping tool is Crazy Egg

We really like this tool for a number of reasons:

  1. It shows us which links are being clicked on a given page
  2. It shows us specifically where those link are being clicked so that we can see if people are missing the links (so it shows us clicks that are made that weren't on links or buttons as well)
  3. It show us the click activity by referral source so that we can see how different groups of people are interacting with the page

The tool allows you to understand how people are using your site, so you can decide how and where to position content and links. Give the tool a try and see what insight you can gain from it.