Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

On November 12th, I’ll be leading a day-long seminar on Persuasive Web Design. The seminar is called “The Art and Science of Online Persuasion: How to Get Visitors to ACT”.

This will be a small, intimate gathering. Participants will get lots of personal attention and will be encouraged to ask questions and share experiences.
In this seminar, we won’t dwell on obvious techniques like offering discounts or the power of “free”. Rather, we’ll teach you how to create emotional appeals that may not sound strictly logical… but work!

You will learn 14 diabolically effective persuasion tools:

  • Ugly Jerry and the Contrast Principle
  • Optimal Level of Dissonance
  • Distract then Reframe
  • Harnessing the Power of People We Like
  • Plus at least 10 more!

We’ll hold the seminar at VKI Studios’ head office in Downtown Vancouver. Our boardroom only sits 10 people, so space is limited. If you think you might be interested, please call to ask for details. We’d like to ensure that seats go to those who would benefit the most.

Earlybird Special

The course fee is $475. But if you register by October 23rd, we’ll take $100 off the price. Call Now!

To register, call 1-866-733-8899 ext 242.