Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

To measure and increase the success of your mobile app development efforts, you need to understand the sources that are driving installs and return users.

This white paper provides a detailed exploration of mobile app campaign tracking on the Firebase, Google Analytics, and Google Tag Manager platforms. Topics include:

  • install and general campaigns
  • tracking with legacy GA or GTM/GA SDKs
  • using the combined GTM & Firebase SDK for parallel campaign tracking in Google Analytics and Firebase Analytics
  • deep linking directly to screens within your app
  • generating a single dynamic campaign link that works across operating systems

Download our white paper, learn the mobile app campaign tracking concepts, and begin taking advantage of better campaign tracking in Firebase and Google Analytics.

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In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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