We all get junk mail, and we all hate it. But when you're a business you get a lot of…
Earlier this year, I posted a review of ConceptFeedback.com. I noted that it was a great place to get free…
I just love it finding new user experience testing tools. And I especially like ones that are simple, fast, affordable,…
Spam is one of those subjects that baffle people. Many clients simply can't understand why people wouldn't want to receive their…
This is a follow-up post to my earlier Copywriting Tips. If this post helps just one person avoid making an…
Over the past year, I've written dozens of posts on persuasive web design. Most were based on psychological research conducted…
I recently recommended Robert Cialdini's Influence: The Psychology of Persuasion as the best-ever book on persuasion techniques. And I stand…
Jakob Nielsen just posted that "Alphabetical sorting must (mostly) die". I was happy to see this, as it backs up…
Email marketing is often cited as one of the highest performing marketing-platforms in an internet marketers toolbox. However, getting started…
When we're challenged to find flaws in a product — and come up empty-handed — our opinion of that product…
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