Remember Johnnie Cochran's notorious line, "If the glove don't fit, you must acquit"?Of course you do. And not just because…
Brain Katz approaches my desk – smiling lightly, shaking his head in disbelief. I know what this means: He's come…
Web users are an impatient lot. Having run countless user tests, I can verify that users seldom read text the…
It has happened. After much processing, a few fallen governments, and about a trillion spam messages, Canada has passed its…
Great minds think alike. (Or is it, "Fools seldom differ"?)Just as I was slamming online dating sites for not providing…
Since my last post on Copywriting Tips, I've taken notes while reading emails and blogs. Here are some of the…
In a recent post,* I warned that the persuasion tactic of Social Proof also applies in reverse. My warning applies…
I recently overheard a conversation between a mother and her young boy. The boy said, "My teacher is always picking…
A guy walks into an airport bar and asks the bartender if he can just take a look at the…
A friend read my recent post on online dating, in which I was critical of eHarmony.com. She had a story…
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