Digital Marketing

Copywriting Tip: Dashes, hyphens, and parenthesese, oh my!

Punctuation can be a real pain in the #—if you know what I mean. Sure, you're familiar with an apostrophe,…

16 years ago

ExactTarget Web Analytics Connector and Google Analytics

ET and GA together at last It is imperative to track your email marketing campaigns and how they perform in…

16 years ago

Monetizing Google Website Optimizer Test Results: One A/B Test Yields $3,600,000 Revenue Boost?

Monetizing your test results can be a truly eye-opening experience. We recently completed an A/B test for a lead-generation website.…

16 years ago

ExactTarget Auto-login for Greasemonkey

 A quick, but fun little tool for you people using Greasemonkey and ExactTarget.Irritated by ExactTarget's frequent log-outs—and a log-in form…

16 years ago

Size Matters: 12 ways to grow your email opt-in list

As an email marketer growing your list is one of the most important things you can spend time doing. Each…

16 years ago

Email marketing: Don't hide your Unsubscribe

A while back we had a post on email marketing and the importance of permission. As part of that we…

16 years ago

Google Website Optimizer: When is it Advisable to End a Test Early?

Back in January, I wrote a post about the dangers of rushing to judgment based on small numbers. I recommended…

16 years ago

Traffic Sources: Campaigns – to optimize campaigns (PPC, email, banner…)

So far a lot of the talk has been about how powerful Google Analytics is as a result of its…

16 years ago

Conversion Rate Optimization: A 12 step process to success and ideas of what to test

success means increasing your conversions Below is VKI Studios' 12 step process to conversion rate optimization testing, and some ideas…

16 years ago

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