Punctuation can be a real pain in the #—if you know what I mean. Sure, you're familiar with an apostrophe,…
ET and GA together at last It is imperative to track your email marketing campaigns and how they perform in…
Monetizing your test results can be a truly eye-opening experience. We recently completed an A/B test for a lead-generation website.…
A quick, but fun little tool for you people using Greasemonkey and ExactTarget.Irritated by ExactTarget's frequent log-outs—and a log-in form…
As an email marketer growing your list is one of the most important things you can spend time doing. Each…
A while back we had a post on email marketing and the importance of permission. As part of that we…
Back in January, I wrote a post about the dangers of rushing to judgment based on small numbers. I recommended…
So far a lot of the talk has been about how powerful Google Analytics is as a result of its…
success means increasing your conversions Below is VKI Studios' 12 step process to conversion rate optimization testing, and some ideas…
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