I recently booked a flight on Hotwire.com. Overall, the process was impressively user friendly. But there was one thing that…
The week before last we asked whether simplification of our email newsletter's subject line might result in a greater open…
I was recently invited to run a sample usability test with UserTesting.com. They claim to offer "The fastest, cheapest way…
Back in 2007 Mailchimp ran an article on what headlines achieved the highest open rates. They cited "[companyname] sales &…
Direct Traffic - Top of the List Direct visitors may be your most valuable. Keeping track of them makes sense.…
GWO just keeps getting better and better. About a year ago, Google introduced one of GWO's most useful features: the…
This week, I present a few thoughts on how lead-generation websites can sometimes let their visitors down. Note the common…
A certain unnamed colleague (you know who you are!) has a habit of using semicolons where he should in fact…
The senator from Arizona may not be too savvy with email, but that doesn't stop him from closing loopholes in…
If you break the CAN-SPAM act you likely won't go to jail. In fact, there have only been a handful…
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