In today’s regulatory environment surrounding the collection and management of customer data, safeguarding sensitive information is a paramount concern for…
Now that Universal Analytics (UA) is in the rearview mirror for everyone except 360 customers, many organizations are asking how…
Chrome has taken the first step in deprecating cookies. 1% of Chrome users globally no longer have access to 3PC…
Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically).…
We are thrilled to share the news of the Merkle | Cardinal Path and Optimizely partnership. This partnership brings together…
Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line…
We recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend…
Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will…
Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…
Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal…
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