What is Attribution? One of the primary reasons companies invest in marketing analytics is the desire to understand the “customer…
Today’s display and video programmatic media landscape is complex. Among a slew of privacy challenges and deadlines arising, new DSPs…
When it comes to digital analytics, the ability to swiftly answer ad hoc questions is a baseline requirement for marketers and…
Many organizations working through the process of “migrating” from Universal Analytics (UA) to Google Analytics 4 (GA4) have been focused…
In the realm of digital analytics, businesses are constantly seeking ways to extract meaningful insights from the vast sea of…
In today’s regulatory environment surrounding the collection and management of customer data, safeguarding sensitive information is a paramount concern for…
Now that Universal Analytics (UA) is in the rearview mirror for everyone except 360 customers, many organizations are asking how…
Chrome has taken the first step in deprecating cookies. 1% of Chrome users globally no longer have access to 3PC…
Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically).…
We are thrilled to share the news of the Merkle | Cardinal Path and Optimizely partnership. This partnership brings together…
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