Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line…
We recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend…
Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will…
Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…
Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal…
The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should…
Making the transition to a full-stack investment in Google marketing technology is a strategic decision. Helping clients navigate these journeys,…
In a recent blog post, Google announced it’s “moving on from Universal Analytics”. This means it’s sunsetting the old Universal Analytics…
Data-driven transformation is the future of business and there is no question about it. Data-driven transformation means understanding your customer…
The enterprise ad server and media measurement platform, Campaign Manager 360 (CM360), is a more full-featured platform today than when…
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