One of the most difficult challenges marketers face is the ability to understand how content is performing across all touch…
Attribution is used to determine which marketing events contribute the most (and most often) to sales conversions. But in almost…
Something that is often overlooked in the world of attribution is model validation. It can be hard for organizations to…
In our recently published State of Digital Marketing Analytics in the Top 1000 Online Retailers report, we found that just…
Join us for an upcoming webinar on Tuesday, April 4th at 1 p.m. ET / 10 a.m. PT., titled “Content Attribution: Identifying…
Here at Cardinal Path, we’ve noticed a trend across many of our clients. A considerable number of them are switching…
As today marks International Women’s Day across the globe, we come together to celebrate the success of women and continue…
I am stoked to announce a newly launched podcast series, “Podcast for Agencies”, created in collaboration with Google Partners.…
In September of 2016, Google made a change to event tracking that you may not have noticed if you are…
If you are a digital marketer, odds are you are using Google Analytics. But how do you know if you…
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