Cardinal Path

A Few of Our Favorite Things in 2016

We sat down with some of our analytics experts and leaders here at Cardinal Path to ask them about their favorite…

9 years ago

Ad-Fraud Through Google Analytics Hijacking

In recent years, new malware exploits and vulnerabilities have begun occurring on a much larger scale. Typically, the goal of…

9 years ago

Data Science in 2016- Cardinal Path’s Favorite R Packages

The members of our data science team here at Cardinal Path are frequent users of R - and tend to favor…

9 years ago

Sharing Your R Code

I’ve written a couple of posts in the past about the programming language ‘R’, which is used to help predict…

9 years ago

Choosing the right error metric for your predictive model

In this post, a member of the Cardinal Path’s Data Science team, Danika Law, explains why selecting the right error…

9 years ago

Cardinal Path Training Series: 10 reasons to update your skills before the new year

Our Cardinal Path Training sessions are designed to give you the knowledge you need to become Google AdWords or Google…

9 years ago

7 Trends to Shape Your Digital Marketing Efforts in 2017

What don’t you know about digital marketing? A lot. A major challenge for CMOs for 2017 will be in fully understanding the…

9 years ago

Move beyond measurement with a Navigator session from Cardinal Path

Competing at digital is getting harder and more complex. Analyses are often carried out for the sake of it, and…

9 years ago

Adding Third Party Scripts with Dynamic Tag Manager

Dynamic Tag Manager provides you a great level of control in terms of how third party scripts can be added…

9 years ago

Using data to science the s**t out of marketing

OK, so we may not be stranded on the Red Planet facing the life or death dilemma of how to…

9 years ago

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