Cardinal Path

Testing 101: A great testing strategy starts with analysis

Site testing is one of the pillars of growing revenue through incremental improvement. If one of your goals for 2017…

9 years ago

7 Easy-to-Follow Landing Page Best Practices

There are so many factors to consider when developing a landing page, it can be hard to know where to start.…

9 years ago

State of Digital Marketing Analytics in the Top 1000 Online Retailers: Report

Over the past year, we’ve seen the explosion of the marketing technology landscape. It is evident that marketers are still…

9 years ago

Collaboration over competition: 5 ways to get the most out of working with multiple agencies

These days, it's common for clients to work with a combination of  various boutiques, agencies, shops, and vendors in order…

9 years ago

A Few of Our Favorite Things in 2016

We sat down with some of our analytics experts and leaders here at Cardinal Path to ask them about their favorite…

9 years ago

Ad-Fraud Through Google Analytics Hijacking

In recent years, new malware exploits and vulnerabilities have begun occurring on a much larger scale. Typically, the goal of…

9 years ago

Data Science in 2016- Cardinal Path’s Favorite R Packages

The members of our data science team here at Cardinal Path are frequent users of R - and tend to favor…

9 years ago

Sharing Your R Code

I’ve written a couple of posts in the past about the programming language ‘R’, which is used to help predict…

9 years ago

Choosing the right error metric for your predictive model

In this post, a member of the Cardinal Path’s Data Science team, Danika Law, explains why selecting the right error…

9 years ago

Cardinal Path Training Series: 10 reasons to update your skills before the new year

Our Cardinal Path Training sessions are designed to give you the knowledge you need to become Google AdWords or Google…

9 years ago

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