Cardinal Path

Register for our upcoming webinar with the AMA: “Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.”

Wednesday, February 8th, 2017, 12-1pm CST It’s the age-old question: which part of your marketing budget is working for you…

9 years ago

Testing 101: A great testing strategy starts with analysis

Site testing is one of the pillars of growing revenue through incremental improvement. If one of your goals for 2017…

9 years ago

7 Easy-to-Follow Landing Page Best Practices

There are so many factors to consider when developing a landing page, it can be hard to know where to start.…

9 years ago

State of Digital Marketing Analytics in the Top 1000 Online Retailers: Report

Over the past year, we’ve seen the explosion of the marketing technology landscape. It is evident that marketers are still…

9 years ago

Collaboration over competition: 5 ways to get the most out of working with multiple agencies

These days, it's common for clients to work with a combination of  various boutiques, agencies, shops, and vendors in order…

9 years ago

A Few of Our Favorite Things in 2016

We sat down with some of our analytics experts and leaders here at Cardinal Path to ask them about their favorite…

9 years ago

Ad-Fraud Through Google Analytics Hijacking

In recent years, new malware exploits and vulnerabilities have begun occurring on a much larger scale. Typically, the goal of…

9 years ago

Data Science in 2016- Cardinal Path’s Favorite R Packages

The members of our data science team here at Cardinal Path are frequent users of R - and tend to favor…

9 years ago

Sharing Your R Code

I’ve written a couple of posts in the past about the programming language ‘R’, which is used to help predict…

10 years ago

Choosing the right error metric for your predictive model

In this post, a member of the Cardinal Path’s Data Science team, Danika Law, explains why selecting the right error…

10 years ago

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