What don’t you know about digital marketing? A lot. A major challenge for CMOs for 2017 will be in fully understanding the…
Competing at digital is getting harder and more complex. Analyses are often carried out for the sake of it, and…
Dynamic Tag Manager provides you a great level of control in terms of how third party scripts can be added…
OK, so we may not be stranded on the Red Planet facing the life or death dilemma of how to…
In our latest webinar, “Applying Data Science Methods for Marketing Lift”, hosted by the American Marketing Association, our Cardinal Path…
The statistical programming language R can be used to make large tasks more manageable and semi-automated and create reusable code…
As you are probably aware, every dollar spent on advertising does not generate equal return. When looking at how media…
A few weeks ago, a coworker asked me for some help with a data cleaning task. I consider him to…
What is data leakage and why does it matter? Data leakage occurs when the data you are using to train…
When you work in one of the fastest- moving industries around, it can be hard to take a step back…
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