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What a Month. Storms throughout the city, WAA excitement in the air, phones ringing off the hook… it’s like the world has woken up from hibernation and decided it’s time to kick ass.

This week we’ve got posts from mailchimp on how blocklist operators think, HTML5 cheat sheets, reducing your load time, segmenting keywords, the usability mindset, and more. So much for slow Mondays.

  Internet Marketing and SEO
  • We start the week off with email, specifically with a humorous post on how blocklist operators think, telling the story of several DNSBL operators guidelines.
  • To juxtapose the humor of the last article, here’s Michael Gray being as serious as ever: how to choose a new domain name. Pretty much all of this is really great advice.
  Web Analytics
  User Experience
  • .Think has a talk and slideshow on the importance of user friendliness by Ed Illig.
  • Cennydd Bowles posted a rather contentious post on “the perils of persuasion” which hit a bit of a nerve with me. He puts user centered design and persuasive design on a linear scale opposed to each other and starts talking about each.Right off the bat, that should sound alarm bells. There’s just something about when some one simplifies the spectrum of discussion about a topic onto a one dimensional plane, it makes it… well… one dimensional. This is no exception.On this scale user centered design is intangible and good and innovative and makes kittens purr and produces double rainbows, while persuasive design is tangible and marketing and affects behavior, and is associated with right wing politics for some reason that I really don’t under stand. The problem is that, like with most linear scales, is that this oversimplifies to the point of false dichotomy.

    He defines persuasive design as marketing, and UX as… well, not. As a marketing company that does UX work I find this a somewhat odd distinction. UX, he says, is about opening up opportunities for users, persuasion is about directing them. I don’t agree.

    I don’t think that there’s any particular reason to contrast persuasive design and usability as business goals and user enablement.

    Lets take a classic peruasive design rule: the power of people like us. We design a site with language, imagery and what not which resonates with the user. user converts better, but also has a better overall experience.

    Sure, persuasive design can be used to push people towards doing something, but it’s also something that needs to be understood in order to develop a proper user experience. We’re irrational creatures, and we make decisions based on silly factors. And if you’re not keeping that in mind while developing a user experience… well…


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..