Become a Google Analytics Power User – Tutorials and Screencasts – Part 1
Over the coming weeks I will be creating a series of blog posts and screencasts to help users of Google Analytics become power users by getting more actionable data out of their analytics.
The first series of blog posts and screen casts will cover the most valuable GA reports and how to use them.
Some of the reports that will be covered are:
Traffic Sources: AdWords/Campaings – to optimize campaigns (PPC, email, banner…)
Traffic Sources: AdWords/Ad Versions – to optimize ad creative
Traffic Sources: AdWords/Keyword Positions – to optimize bid position
Traffic Sources: AdWords – to optimize ROI
Traffic Sources: Source and Medium – to optimize campaigns
Content: Site Search – to optimize results returned and discover new terms for PPC campaigns
Content: Site Overlay – to optimize page layout
Content: Top Content – identify pages with problems and opportunities
Goals: Overview – monitizing goals and measuring engagment
Goals: Funnel Visualization – to optimize your conversion funnels
ECommerce: Overview Report – to optimize product campaigns
Visitor: Map Overlay – to geo-target campaigns
The second series of blog posts and screencast will cover custom implementations to track items like:
Page Load Times
Mailto: Clicks
Tracking Error Pages and Broken Links
Outgoing Links Clicked
Tagging Embedded Links within Digital Assets
Campaign URL Building for landing page tracking
Setting the Collection Sample Rate (default is to track all traffic)