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As part of our “Back To Basics” series, we are reviewing Custom Reports! Custom reports in Google Analytics can be created to address your specific business needs. Choose the exact dimensions and metrics that are most relevant to the insights you are trying to gain.  Custom reports are a real time saver as they deliver personalized reporting (vs. the general standard reports).

For example, if you are looking to answer specific questions like what page, at what hours and from which country did your site receive maximum traffic a custom report might be the easiest way to go.

For more Google Analytics tutorials, visit

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State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..