Q: Can you please email me the list of blogs, books, and conferences you mentioned at the end of the AMA webinar about Landing Page Optimization (Data Analytics)?
Answer: If you are looking for resources to help you learn more about analytics and conversion testing then there are some excellent blogs by experts in the industry such as:
If you are interested in analytics and you want to meet the movers and shakers then you must attend one of the eMetrics summits. eMetrics Toronto is coming up at the end of March 2008. VKI Studios is a proud sponsor and we encourage everyone who is interested in meeting and listening to analytics thought leaders to attend.
Finally, books. There are a number of great books on the topic of analytics and testing.
A few of my recommendations are:
- Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
- Web Analytics: An Hour a Day by Avinash Kaushik
- Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby and Shane Atchison
- Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne.