It appears that Google will be making huge changes to adwords today or tomorrow. As of Feb. 15, 2:30 PST I haven’t seen the update in our MCC but I expect it will happen shortly.
The rumors point to a couple of big changes.
This will have a big impact on adword users as quality score effects your ad position, and bid price. The idea being that as you adjust your ad copy and/or landing page, your quality score will change. So theoretically you should be able to better optimize your ads, and drive down cost per conversion.
What does this mean to you.
Ultimately, depending on how actively you work adwords, this is probably a good thing, but if you are a passive user milking the long tail, this might mean a whole lot of additional work.
Look forward to hundreds of WMW posts about Google crippling their business and raising prices to float the stock higher. All we can do is wait and see, but at least Google has leaked the information so we know its coming.
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